Just to finish off a tv heaven week of finals, The Apprentice drew to a close last night with Stella English winning the coveted Apprentice series and landing a job with Lord Alan Sugar. Cool as a cucumber Stella was the consistent performer throughout the tasks and a worthy winner. She was pitted against the very capable Chris in the final where they were tasked with producing a new concept alcohol drink and pitch it to a product launch consisting of alcohol marketing brand industry leaders. Stella went for a bourbon mix with spices and saw a niche in the market of targeting the female market. She got it just about right on every front and I loved the name of the brand - Urbon. Chris went for 'Prism', a white rum mixed with pomegranate and designed a uber eye-catching pyramid bottle which won him lots of plaudits. He fell down by producing a pink drink which apparently would put off the male market from drinking Prism. Was it only me who thought the design looked like a bottle of aftershave? It looked a bit gimmicky although bravo to him for going for it. And so to the final boardroom scenes which are always tense as Lord Sugar builds up to hiring his new Apprentice. All was going well until Stella started her plea and it all got a little desperate with her pleading to be taken on and resorting to attack mode on her counterpart. I was squirming thinking that she was talking her way out of the job, but in the end she won through although I doubt she will win many Miss Popularity contests amongst her peers.
I also managed to catch last night's BBC Sports Personality of the Year 2010. It's usually a dullish occasion given over to two hours of honouring sports people and their achievements over the year. AP McCoy took the big prize for his horse-racing achievements. Ian Holloway lost out on Coach of the Year for his monumental work at Blackpool FC in getting them to the Premiership and not doing a bad job once we're there. However, the headlines today will go to David Beckham for being the youngest recipient of the Lifetime Achievement Award. He went up to collect his award and received what must have been the longest standing ovation I've ever heard or witnessed. It was totally moving and humbled David Beckham into stunned tear-filled silence. His wife and children were also there to witness his award and it was extremely moving to see the high regard this man has amongst his contemporaries and indeed the nation as a whole. Please God he one day leads out England to win the World Cup. Surely managing England to much needed success is the only achievement left for Mr Beckham? That is unless he enters Strictly Come Dancing, The Apprentice or the X Factor....
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